The evening news: blogging the Corporate World - Update
John Robb on Consulting and K-Logs: "One thing I have been tracking is the interest of consultants in K-Logging. I was a consultant/analyst when I was at Forrester (they charged me out by the hour at $1,250). If I had known about K-Logs, it would have been very easy for me to offer clients a company-specific knowledge stream (for $10 k a month as a retainer). There would have been at least 4-10 clients that would have opted for this, and it would have made my job a lot easier (it also would have added 10-20% to the revenue of my research practice while keeping me in touch with client's needs)."
In other Blogging News: Blogging reaches the corporate world - Forrester Research on why companies need weblogs. Jim Caroll: Jumping on the corporate blog wagon - "What should marketers do? First and foremost, watch for signals in the corporate sector as to the emergence of Weblogging as a potent business tool. I think that within a year, this buzzword will have moved into the mainstream. Get it onto your own strategic radar. Second, begin to play around with Weblogs now."
UPDATE: While Jim is right with his conclusion, he is not with his assumption. Contrary to so many other things buzzwords refer to, weblogs actually work. Even marketing guys who just "watch for signals" instead of setting them should recognize this.
In related stories: How To Ignore Loyal Customers (via Andrea Janßen).
Finally in serious news:
andersja: "Conclusion: while money can buy you the entire first row in Business class (me, yesterday), it still can't buy decent service and politeness from KLM employees."
leuschke: "The topology of the Internet is scale-free, much like the network of human sexual partners. I knew it."
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