Introducing Monday
The New York Times reported PwC Consulting announced yesterday that it was renaming itself "Monday" to try to distance itself from its parent, PricewaterhouseCoopers, as it prepared for an initial public offering. It's doing this, according to it's site, to "start fresh." I guess no one told them Sunday was the first day of the week in the Western Calendar, and Saturday night starts the Jewish week. They also want to "Do Good work be courageous get to the core of what really matters don't use punctuation"
In other news, the day Monday announced through a spokesperson that it was considering hiring a branding and identity firm to help prop up it's image. It's considering a nonsense word that doesn't associate it with a real world firm, like "Accenture."
And noone told them that in Germany, things that don't work right just from the beginning were proverbially produced on Mondays...
